I tried to fight it. I swear. OSO.
The Johnny Gaddaar DVD is still on its way from Nehaflix to me. A No Smoking screening is nowhere in sight. So what remains to be done by the discerning Hindi cinema fan? Yes. Right.
Dive head first into the OSO pre-release hype. Yeehaaw!
The way it looks now Vienna will be the only city in the german-speaking parts of the world that will have a cinema release of Om Shanti Om along with the rest of saari duniya. And this suits me mighty fine, would I be if I did not take up the opportunity to go for a first day first (and second, yes, i already booked tickets for back to back shows) show.
As I mentioned before we here are in the lucky position to have a distribution deal between Eros Entertainment and the local UCI Multiplex. So far we got Partner, Gandhi My Father, Heyy Babyy and Bhool Bhulayia out of it. Not that impressive for you? Well it might become so when I tell you that this is an increase in regular cinemas screenings of Bollywood movies by 400%.
But now back to hysterical filmifan-part. And why of all films am I excited about OSO? Oh c´mon. Masala. Plain good ´ole Masala, baby.
Has anyone seen the dialog promos? 1, 2 and 3 ? How can I not be hyped by the prospect of seeing Rishi Kapoor and Subash Ghai fighting over who will give a filmfare award to a bad actor with a too-good-to-be-true sixpack?
Or Deeptika doing a song a la Dhal Gaya Din. Or SRK doing all his SRK-things. And then there is Deewangi of course. And. And. And. Sigh.
I really loved Main Hoon Na. Perfect popcorn cinema. And I have really really high hopes that Farah will pull this one off too. Storywise, visually, performanceswise.
What do I believe to know about it yet? Well, its a reincarnation love story. Om Prakash (patheticly bad wannabe hero but only junior artist so far) falls in love with Shantipriya (a Hema Malini like superstar) Lekin problem hai. Evil mustached other guy with evil intentions hai. And so the lovely couple dies before their love story can bloom. *insert frantic NAHIIIIIN here* The story cannot end there. So we fast foreward to now, as in right now, as both were reborn under slightly different premises and now have to find each other, solve all the riddles and hopefully live happily ever after.
Pre-sale for the 2 shows on the 9th has already started last weekend. And the tickets sell like hot-cakes. We have some OSO refugees from Germany and Switzerland for the weekend, so I am preparing for a very fun, very colorful, very cool weekend.
PS: Bollywood sucks at merchandising. Why did nobody come up with the idea of producing small OSO snow-globes? Oh you could have made a fortune.